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Build and scale your business systematically
Every course ends with a Portfolio task — real evidence of real capability, not just a certificate. Your work is assessed against rubrics and recorded in your EMP Passport, creating a verified record of what you can actually do.
Full access included with EMP Member, Pro and Elite tiers.
This programme includes:
Curriculum
Test whether your business idea solves a real problem before spending money.
Lessons
The founder's mindset and survivorship bias
30 min
Finding a problem worth solving
30 min
Jobs-to-be-Done interviews
35 min
Sizing the market: TAM, SAM, SOM
30 min
Designing a Minimum Viable Product
35 min
The Build–Measure–Learn loop
30 min
Pivot or persevere: evidence-based decisions
30 min
Portfolio task: your validation dossier
40 min
Convert a validated idea into a legally registered, tax-aware, compliant trading business.
Lessons
Business Model Canvas and Lean Canvas
35 min
Choosing a structure: sole trader vs Ltd vs partnership
35 min
Registering with Companies House
30 min
Tax obligations: Self Assessment, VAT, Corporation Tax
40 min
Pricing and unit economics
30 min
Consumer Rights Act 2015 and distance selling
35 min
UK GDPR basics and ICO data protection fee
30 min
Funding: Start Up Loans, grants, equity crowdfunding
35 min
Portfolio task: your launch pack
40 min
Move from first sale to repeatable revenue, resilient systems and profitable growth.
Lessons
From first sale to repeatable revenue
30 min
Porter's Five Forces and competitive strategy
35 min
Blue Ocean thinking: creating uncontested market space
35 min
Cash flow, forecasting and working capital
35 min
Building systems and SOPs
30 min
Hiring, PAYE and building your team
35 min
What "scaleup" means: ScaleUp Institute definition
30 min
Scaling finance: British Business Bank, Innovate UK
30 min
Portfolio task: your 12-month growth plan
40 min
Deploy AI across marketing, operations and customer support to compete beyond your size.
Lessons
AI foundations for founders
30 min
AI for marketing and content
30 min
AI for finance and admin
30 min
AI for customer support
30 min
Data protection and AI: keeping customer data lawful
35 min
Designing an AI workflow with the EMP AI Mentor
35 min
Avoiding AI pitfalls: hallucinations, bias, IP
30 min
Portfolio task: your AI operating playbook
40 min
Join EMP Academy and start proving what you can do — not just learning what you should know.